I may have proof that using the word PROOF in a tag line will gather more clicks. Look at how upset people get when they keep getting fooled by that sneaky headliner!
I don't appreciate it as much as the next guy, but if their marketing works, what gives them any reason to stop doing it?
It comes down to the consumer learning how to avoid it, or someone educating the public to the point that it dies out as a device altogether. Considering the importance of this weighed against literally anything else you may want to accomplish, I'd go with the learn how to avoid it crowd.
People just need to learn how to register these posts like they do when they see an ad that tells you that you can double your income or the size of your....