Comment: good question,

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good question,

considering the likes of Comcast's NBC-MSNDC are actively banning ANYTHING related to guns, even local gun stores who have been longtime Comcast advertisers:

http://www.usatoday.com/story/money/business/2013/03/22/comc...
http://newsbusters.org/blogs/ryan-robertson/2013/03/28/comca...
http://www.huffingtonpost.com/2013/04/01/comcast-bans-commer...
http://money.msn.com/now/post.aspx?post=fb53162c-a103-4b34-a...
http://www.adweek.com/news/television/comcast-bans-gun-ads-1...

would be interesting to see some actual, as-objective-as-possible comparison data on the efficacy of TV ads vs Youtube pop-up and Web banner ads, by a same company who've been in biz for at least over 10yrs, and see whether something like this truly affect sales.

I believe it'd be hard. those datas only work with some level of constants. but as with any biz, population and demographic change, general economic conditions, interest and exchange rates, and particular to guns, the political climate, all affect business bottomline.

so not really sure.

but, with more younger clientele continuing to buy guns, particularly polymers like Glocks and M&P, and AR/AK patterns, guess the only ones the prevention of those cable-TV ads would affect the most, like all other fields, are those who still get their news from mainline MSM: the "FUDDs" the soccermoms and grannies who still believe and have faith in govt.

Predictions in due Time...
http://www.youtube.com/watch?v=zGDisyWkIBM

"Let it not be said that no one cared, that no one objected once it's realized that our liberties and wealth are in jeopardy." - Dr. Ronald Ernest Paul