Comment: An expensive mistake.

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An expensive mistake.

If scalpers know they cannot resell tickets, they will not purchase them, thereby leaving promoters, solely, to bear the risks of poor sales. This leads me to wonder what would happen if the first ten shows posted losses. Do they give up the scheme, thereafter -- imagine the PR disaster that would be?!

Whatever the case, it's going to cost him him millions and backfire in terms of marketing, when, either:

1. Tickets are unavailable as scalpers snap them up in pursuit of the huge markups possible or...

2. Concert-goers are treated as if at the airport: ID'd and searched.