Comment: More Ratings = More Ad spending = More $$$

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In reply to comment: You're right about using fear (see in situ)

More Ratings = More Ad spending = More $$$

I assumed I was making that point exactly. Thanks

I mentioned nothing about the use of Fear in this case, although that is generally common sense for any reasonably awake and aware individual.

"We are not human beings having a spiritual experience; we are spiritual beings having a human experience"—Pierre Teilhard de Chardin