among some artists, to generate a buzz. "Ooh, did you see that hand gesture Beyonce did? She's part of the Illuminati! Quick, let's watch all her youtube videos so we can spend days picking apart the lyrics for hidden satanic messages (while boosting Beyonce's popularity on search engines/generating ad revenue)!"
Then you have those who rap against the Illuminati and those who use symbolism associated with it. I dunno, sometimes it seems like the 21st century version of 'east coast vs. west coast'
(Before someone points me to the "even George Washington talked about the Illuminati!" video; I know the Illuminati *was* a real secret society back in the late 18th century.)
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