answer your questions yourself. Ben Swann doesn't want to be James Corbett with web camera and nill editing. Ben Swann needs to hire professionals to provide news in format that will be deemed PROFESSIONAL in the eyes of "sheeple" who measure merit superficially.
That's exactly what we need - journalists who can compete with mainstream media in their game and wake people up. Grassroots....crowdfunding.... just words saying the same : these projects won't ever be paid for by big corporations, we have to pay for them ourselves at least in the beginning.
1.25 mil seems like a lot, but it isn't. Look around kickstarter. "Silly" things, entertainment shows, games etc. get way more money all the time, and woe on us if we let this chance to help Ben with a meaningful project slip away.