Comment: You forgot to mention email, cell phone, and text messaging.

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In reply to comment: But he even says at 1:30 that (see in situ)

SteveMT's picture

You forgot to mention email, cell phone, and text messaging.

We can also choose not to use those methods of communicating, since they are also being data-mined. However, we would be back in the dark ages if they were also not used. Relegating these non-users to a cave would indeed be voluntary. However, their future would be at a distinct disadvantage compared to others, like choosing not to drive, have health care insurance, or choosing not to pay taxes are all voluntary.