Maybe if people didn't have the need to acquire junk to be happy, the woman (if she wished) could stay home and take care of her family and the home. Instead, she needs to work to maintain the lifestyle she has been encouraged by the media and her peers to believe is the norm.
Not only that. With the decline of the family structure, women, and now men, tend to think that the govt should take care of her family. This mindset is also encouraged by the media. That's why women tend to be democrats.