I would take another tack.
College is for building the skills for a successful life. Encouraging students to drink responsibly, as long as the costs for the campaign aren't excessive, is a good thing. Restricting students from drinking only reduces that opportunities for teaching them how to deal with temptation, overcome social anxieties without inebriation, and refrain from using any type of food, drink, drug, or activity to excess. As with any vice, banning or restricting it often tends to encourage young people to rebel and use it more. Giving them knowledge on how to safely drink alcohol and to learn discipline and pride through its responsible use will do more to curb drinking long-term than any other means.
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