they looked at those options as well? besides, they will experiment, adapt as they go along. i wouldn't try and 2nd guess them. i doubt very much they see 10 bucks a month as rude, that's only your opinion, based on an irrational belief.
no one said he was the first or will be the last, but even he refers to himself as the messenger. others call him a prophet, and other lofty titles but messenger is more humble, like the man himself.
is he the modern day embodiment of the liberty movement? i'd say yes. he has made people aware of libertarian principles worldwide, even more so than ayn rand.