This business model he is on is a bad business model in the age of social media.
Because reaching people - people that are not already sold on the man and his message - requires that they see enough of what you have to offer, that they then might be willing to pay you to get more of it.
Otherwise, the only people paying you for what you have offer are the people that are already sold on who you are and what you have to say.
Among those people, a certain number of them can already find out most of what you have to say elsewhere for free.
And / or the people that are already sold on you, are just on too tight of a budget to justify paying you for (again) much of which they have already received or can find elsewhere, for free.
So: its a bad model to reach new people
AND: it's a poor or less than ideal way to reach your supporters.
So who is left?