It may be that the idea is simply to build a larger core of a more deeply informed public/following. Then let that spread organically to the whole. In the end it is Ron Paul's business and he has proven to know quite a bit and I'm not going to second guess him. If it fails it fails.
I would suspect he either has a deeper plan or will adjust accordingly. Maybe he did this just to see what the climate is. Of course I would prefer free and yes it seems you know what his response is going to be and may not be worth it to you. Simply don't join if it is that big of a disappointment and see no value.
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