Comment: Good idea

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Michael Nystrom's picture

Good idea

My dad used to subscribe. But I haven't seen a copy in years.

Send them this book, and ask them to review it: Conscious Capitalism: Liberating the Heroic Spirit of Business

Ask them to liberate their heroic spirit. Have them read the first chapter (that's about as far as I've gotten). That first chapter is about John Mackey's transformation from a scraggly, wanna-save-the-world, do-gooding hippy, who thought capitalism was evil, into a rationally thinking person who understands what capitalism is all about.

He was a member of food coops in the 70's, and he thought he could do better, so he started his own grocery store. His workers complained that they were underpaid. His customers complained that he was ripping them off. And in his first year, trying to be a good guy, he made all of $200 in profit!

That is when reality bumped up against his perceptions of how capitalists were "evil." And that's when things started to change.

Oh, in case you don't know, John Mackey is the co-CEO of Whole Foods.

It is a great book. At least, the first chapter is. And Whole Foods is a great store. There is no other grocery store like it.

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But please, go easy on the guys Mother Earth news. It is never easy being woken up from a dream.

They're not enemies. Look at all the good info they bring. They're friends. Please treat them as such.