I've seen the ad at least 4 times now. I heard the story on NPR. That's at least two 'touches' by the marketer. If I were a watcher of Today, that would have been a 'touch.' The interview with Michael Moss was a touch.
This is quite a sophisticated rollout. Very coordinated.
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I also see an ad for REVOLUTION. I watched it for the first half-season, online. I forgot all about that show. It is still on, and apparently is on a new night: Wednesday.
He's the man.
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