This is the last week for public voting for the Super Bowl Commercial, which will count 10% - 0% at discretion of judges.
Beginning 10/16/2013 it all rests on Ben, if he's a contender for the Top 20.
Deadline 10/12/2013? for video and question responses.
HOW'S THAT GOING, ZAK? MAY WE SEE THE VIDEO AND RESPONSES TO BE SUBMITTED?
WILL THEY MEET THE DEADLINE FOR SUBMISSION?
Sponsor reserves the right, in its sole discretion, to revise voting tallies or not consider the score for Public Appeal should the voting appear to have been tampered with or manipulated in any way.
Top Twenty (20) Semi-Finalist Determination by Sponsor: A panel of qualified judges determined by Sponsor in its sole discretion will review all Submissions created by eligible Round 2 Small Businesses and select up to twenty (20) Small Businesses with the highest-scoring Submissions (the "Semi-Finalists") from among all eligible Round 2 Small Businesses based on the following Judging Criteria:
Small Business, its owner, and Submissions present owner thoughtfully, articulately and with passion for his/her Small Business (20%);
Small Business, its owner, and Submissions authentically represent Small Business and its owner (20%);
Small Business, its owner, and Submissions are entertaining and create an emotional connection with viewers/readers (20%);
Small Business, its owner, and Submissions appropriately represent the Sponsor as a Brand Ambassador (20%);
Small Business is financially stable (10%); and
Public Appeal (10%)
In the event of a tie, the Small Business whose Submission received the highest score for "Small Business appropriately represents the Sponsor as a Brand Ambassador" as determined by the qualified judges, in their sole discretion, will be deemed the applicable potential Semi-Finalist. Sponsor reserves the right to select fewer than twenty (20) Semi-Finalists if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Submissions during Round 2.
Semi-Finalist Notification and Background Checks: On or around October 16, 2013, Administrator will notify each Small Business that may be a top twenty (20) Semi-Finalist. In order to be considered to move forward in the Contest, each potential Semi-Finalist will be required to agree to a confidential background check by the Sponsor, to confirm eligibility, and to confirm availability for the following: (1) Interviews with the Sponsor (for a full day) during the week of November 4, 2013 to prepare Small Business for upcoming media attention; (2) Up to five (5) days (specific days to be determined by Sponsor) during the month of December 2013 for the production of commercials; and (3) Travel to New York (January 30, 2014 – February 3, 2014). Potential top twenty (20) Semi-Finalists must sign and return the requested document within two (2) days of the date notice or attempted notice is sent. Failure to respond with the completed documentation within the required timeframe will result in disqualification from the Contest, and Sponsor may select an alternate Semi-Finalist based on the above judging criteria.
Sponsor will determine Semi-Finalist selection based on the scores from judging in combination with the results of the confidential background check. Sponsor reserves the right to select fewer than twenty (20) Semi-Finalists, if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Submissions.
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