Who is down-voting here? Okay, that said, and much as it's always nice when no one's wrong, I still don't see the message as: "She is smarter because she is a female" or "Be smart. Get the girl. Buy bond insurance." I think you are confusing what you believe to be the actual case for what men and women want... and what a copywriter was able to come up with *given* a particular marketing objective. I don't think the message has anything to do with the guy's financial status or ability to provide the woman with security, nor anything at all to do with a male-female relationship. And *my* proof is that the *same message* was delivered via an entirely different setting and cast of characters - children, i.e., "Leap of Faith."
I'd say that the writers simply did some brainstorming to come up with some scenarios where a male (the target audience) might be feeling anxious because he does *not* have any guarantees. Then comes the corporate name, letting you know that, when you do business with them, It doesn't have to be that way.
But, hey, you're a toughie, chris. I thought it was nice that the guy went down on one knee to propose! But I agree with your assessment. I thought there was something odd about the dynamic - between the guy seeming to do a Robbie Parker imitation before he spoke and with her making those odd facial expressions - as if, yes, she was being proposed to on a first date.
P.S. As to your comment on women being crazier than men
Okay, I'll be serious. If there is any truth to what you say, perhaps there is a rational explanation. http://1.bp.blogspot.com/-k4wOGfVbDmQ/UOCWiPjmQaI/AAAAAAAAIO...
Okay, for real this time. Perhaps this might make a good companion piece (no pun intended) to the relationship guide you referenced. http://www.barnesandnoble.com/w/women-are-crazy-men-are-stup...
When we try to pick out anything by itself, we find it hitched to everything else in the Universe.
~ John Muir