"Going Green" via recycling doesn't always prove effective and might even be counter-productive; as stated, the idea mostly just makes us feel good about ourselves and our wasteful lifestyles. So... what's the solution? Develop *systems* that produce NO waste. NATURE IS A GREAT TEACHER! It's the lifework of entrepreneur Gunther Pauli, who (for one) established ZERI: Zero Emissions Research & Initiatives. The author of The Blue Economy, he's documented that it can be done!
The Blue Economy: 10 Years, 100 Innovations, 100 Million Jobs
Meet Gunther, one of my "heroes." Some of his TED TALKS:
~His work in a nutshell at 13:55 http://www.youtube.com/watch?v=OWauj7_hyWU
~Going Beyond My Own Dreams http://www.youtube.com/watch?v=LKS_nZP8LMM
~Balancing Energy http://www.youtube.com/watch?v=MyTHmTDT2Qw
~Glimpses of a Blue Economy http://www.youtube.com/watch?v=zmtIXjekGAk
~System Design http://www.youtube.com/watch?v=sLh-U99avso
ZERI - http://www.zeri.org/ZERI/Home.html
When we try to pick out anything by itself, we find it hitched to everything else in the Universe.
~ John Muir
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