hoops of the FDA, but rather making unsubstantiated claims.
Anecdotal testimony is NOT substantiation despite that it is what people fall for every time.
An evidence based claim is one backed by a double blind study which measured an effect greater than what could be explained by a placebo. There may be lighter requirements that could be met to get the FDA off their backs, but the simple step would be to remove any and all claims of "cure" and to include a disclaimer.
People already KNOW what aloe is. You don't need to blow smoke up their rear to sell it to them.
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