Comment: anthropomorphize as much as you can

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anthropomorphize as much as you can

Why are our brains so big? Some argue it's because we are the most social creature of all. So, if we have all this brain power for dealing with social issues, for dealing with other people, why not use it for other types of problems? Why did the ancients think there was a spirit in everything? Because when you personalize a phenomena or a problem, you harness all that brain power that evolved to deal with social interactions. So, turn your problems into demons. Give them a personality. And then you have all these skills at your disposal. You can talk to your problem, make deals with it, trick it, subdue it, etc.

These ideas are explored in this book:

“The welfare of the people in particular has always been the alibi of tyrants.” — Albert Camus