Comment: We didn't read a single business book

(See in situ)


We didn't read a single business book

prior to starting our business. When my wife and I started our speech therapy clinic, one of the reasons was seeing the backlog/wait list our competitors had....6 month wait list!

My advice, is to start as a side project out of your basement/garage. We did just that and made the (scary) leap to an office space when customer count/growth trajectory deamed it wise.

Start with cash if possible. We haven't borrowed a dime and it really let's you focus on the business and your customers.

As for advertising, google adwords (adwords express)has been by far the most productive ad avenue.

Books? We both really enjoyed http://www.amazon.com/EntreLeadership-Practical-Business-Wis... and I'm currently reading http://www.amazon.com/Thou-Shall-Prosper-Commandments-Making...

Find a good CPA. Be prepared for research!! Word press is great for a cheap website. This has been an education well worth the price paid.