Comment: I don't think Sterling was personally racist either, but...

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I don't think Sterling was personally racist either, but...

..He sure as hell was embarrassed because his "culture" of fellow elitists would look down upon him for allowing his secret girlfriend to be seen in public with black people... Pretty clear that he associates with a racist culture of elitists who look down on blacks, and that he cares more about what those people think, than individualism.

So basically he is a coward with weak morals who was peer pressured into racist behavior. As an owner of one of 30 teams in a league that s made up of predominantly black individuals, based on their individual merit as basketball talents, it is bad for business to have that kind of person in a position of authority in the NBA.

It was a free-market driven move by the NBA, to fine him.

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