Comment: Drudge?

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Drudge wasn't the author was he?

I was recently asked why Drudge is so popular. How did he do it?

Time is the single greatest factor. Almighty Google respects the first quality site in a given space but beyond that, Drudge really does pander to the "conservative" audience. It's a mix of hard news and titillating and salubrious content. In other words it's entertainment.

And plus, his content implicitly reinforces the left-right paradigm so there's the subtle ego boost of "we are right and they are not".

I give Drudge about 10 seconds of my time each morning just to see if I missed something but I do the same for BusinessInsider. Real hard news is increasingly rare on both of these sites.

There is nothing strange about having a bar of soap in your right pocket, it's just what's happening.