Comment: That was my first thought, but

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In reply to comment: Ad funnel. (see in situ)

That was my first thought, but

Actually, both of those links are straight to official Google sites. The blogger address is the official developer blog for Google's Custom Search Engine.

Andrew Napolitano for President 2016!
http://andrewnapolitano.com/index

"Patriotism should come from loving thy neighbor, not from worshiping Graven images." - ironman77