Strategies for Arranging a Successful Meetup
I spent a good amount of time thinking about how to present the suggestions I wanted to put out to you about ways to organize a Meetup more effectively, and I think the most benefit can be had by going step-by-step. In our group, it was through the response to challenges we faced that we created our own solutions, and as a general principle, I think that is what you want to be: flexible and adaptable. Different places require different techniques, and please read these suggestions with that always in mind, that these are just ideas that may be helpful.
At the beginning of our meetup, we had a few major challenges. We didn't have the resources to do much. We weren't really sure what we could do out there. We didn't have a plan. We had a few people sitting around a table who knew we supported Ron Paul and knew that we wanted to do something, but beyond that, we just had optimism and desire.
I will tell you here that it took us about two months to figure out how to convert that desire into something tangible and a rather decent political machine. That said, we can save you some of the pain by sharing a few things that I wish someone could have told me as an organizer when we began. I also want to say these suggestions are designed to be equally helpful for organizers, assistants, and members, as it takes everyone working together to pull this off.
Step 1: Figure Out Who Is In Your Group
Before you can begin doing things, you have to know who you have. At our first meeting, what I did was collected contact information from all of my members, and also information about any skills, abilities, or affiliations they have. In doing so, we discovered that people had computer skills, marketing skills, and valuable connections that we were able to use to grow our group and spread our message.
Looking at it from the other perspective, it also helps when you can ask someone to do something they know well. Being that a majority of the people in this movement are not political operatives, I find that it works much better if you can ask people to do something with which they are familiar, so they feel empowered. Obviously, there are events where you all will learn together, but knowing what you have is a real edge.
Step 2: Set A Clear Agenda.
Groups have a tendency to descend into debate socieites without the presence of leadership and focus. Ideally, this will come from an organizer and I encourage everyone in that position to set an agenda for your group, at least as a starting point for what you want to accomplish.
When we began, we spent our first few meetings throwing out ideas about things we might like to do, and there were some very good ideas, but it became difficult to choose which ones were realistic. There was lots of talk, and no action, so both myself and my great assistant organizers got together and we hammered out a real plan of things we were going to do. The difference here is a commitment to action, and that is a big transition that every group needs to make to be effective. It begins with a plan.
When drafting an agenda, set up something that you can do, that utilizes the skills of your group in a way that promotes Ron Paul in a positive and visible light. You can start small to build confidence, and please realize some of your most effective events will not require thirty people. Sometimes, three people, in the right place, will accomplish the same.
Step 3: Build a Group Identity and Fundraise Within
Once you have a plan, you'll begin to understand what materials and what people you will need to make it work. This is the hardest step, but we had a really good way to go about it.
I had a barbecue where everyone came down, and we had food served for a donation of $20. From that, we built up an initial war chest so we could begin buying campaign supplies such as bumper stickers, yard signs, t-shirts, and the like. Everyone got together and had a chance to talk to one another, and we had a fun day that raised money for what we needed to do, and it built a sense of something larger.
That's one fun way to raise money, and there are many others. I know some groups encourage a monthly contribution. We actually have this Uncle Sam hat that I pass around at every meeting asking those who can give to throw in a little money, and we get support. We also get donations for supplies used and that helps ensure we can continue providing support.
Beyond the fundraising, however, it works well if you have a group where the people feel like part of something larger. I have noticed all the more successful groups have this, and it requires working together between the members, the organizers, and everyone. This is a diffuse effort and everyone is important.
Step 4: Managing Your Events
Now that you would have some money and some people, you just need to get out to the community. The internet is ours, but we need to branch out from the castle. There are any number of ways you can approach this, but we have found that it is much easier to do smaller things than larger.
To that end, my personal suggestion is that you have your group look for events of opportunity. We scan calendars a month or two in advance, looking for places where we can have a presence with people who we believe would be receptive to the Ron Paul message. We find a person in our group to coordinate the event, once we become aware, and then the whole group gives the support to make it work.
If you do it this way, you allow people to attend whatever events they are able to reach, and you become very flexible. For instance, on one day, using this technique, we actually were able to have four distinct events on a single day, and each was covered because we worked smartly. The central group provided the resources, and the members stepped up and made things happen.
As you get better at handling smaller events, and bring people into the fold, you'll find you have the ability to attempt larger things, and this is the eventual goal. For help with those, you'll need to use all you have, and realize there is a whole network of national supporters out there behind you.
Step 5: Network
While you are doing all of these things, to grow your group, you need to network. That means reaching out to other Ron Paul Groups for support. We are linked through Facebook and MySpace with other groups, and coordinating that way is effective. We're also linked with the Constitution Party, the Libertarian Party, and the Republican Liberty Caucus as well as having established connections with the local GOP. Talking never hurts and often will find you good allies. You don't have to agree on everything to work together.
For larger groups, networking is vital because you have the ability to help smaller groups. For instance, we actually have five satellite groups, as well as provide support in materials and guidance to at least ten other groups. It helps everyone work together for the larger goal.
For smaller groups, look to the people who are established in your area, because they can help you. In every state, we need to become organized and focused, and once that is completed, you'll begin amplifying your impact.
Conclusion
This was a long primer, but I hope it was valuable in showing you some strategies to get started. From here, I am going to use this to share actual examples of what groups are doing, things that are happening nationally, and provide support to groups as well as individuals supporting the cause. Some of this information may seem obvious, but time is short, and getting as much help out there as possible has to be a priority.



















Youtube videos: How to run an Efficient Ron Paul Meetup Group
Some very good points!
Our meetup group in Salem, OR (ronpaul.meetup.com/416) attended a large Vancouver, WA meetup event (ronpaul.meetup.com/360) that covered this topic, among others. You can see the 6.5 minute highlight video here:
http://www.youtube.com/wa...
The speech on this subject was spearheaded by the organizer of the Salem, OR group, Jamie Jackson, and is split into 2 parts:
http://www.youtube.com/wa...
http://www.youtube.com/wa...
In a few days, the Vancouver, WA assistant organizer, Craig , will have his speech from the event on Youtube entitled "Liberty Sells Itself". He is REALLY good, so watch for it. I'll post a link here too.
updated link
http://www.youtube.com/wa...
Excellent Videos!
Great suggestions!
Good presentation!
Thanks!
keep this going
I have recently been appointed asst.org.for my local herd of angry cats,(I am the worst).Any and all advice is appreciated.I need to change my worldview from an anti-social(i`m surrounded by idiots)position,to an amicable salesman.Thank you for this post.
Recommended Reading
Everyone should read this article at the Ron Paul Press Hub website.
http://www.ronpaulpresshu...
Overcoming the 80/20 rule
Is it possible?
By this I mean that 20% of the Meetup members do 80% of everything. We have 25 members....at any event, maybe 5 show up....and it tends to be the same 5 every time, give or take 1 or 2.
Any suggestions for getting the other 80% into action?
Suggestion for Activating the Other 80%
My suggestion for activating the quiet 80% of participants is: ask them what they would like to do and how much time they can devote to their group participation.
People may be afraid to show up for fear that they will be asked (or invited or encouraged or kajoled) to do something that is beyond their aptitudes, interest or available time.
Why not provide a list of needs (crafts, equipment, talent, resources, contacts) and allow people to select what they can provide. They may surprise you and bring a friend -- who has needed resources -- to the next meeting. ;)
Also: When dealing with volunteers, I have found that requesting results about a week earlier than required works best. Some people do not have a good feel for the timeline of a process.
2 out of 5 ain't bad
I noticed about the same ratio. We probably have 40% of our members involved and I feel like that is good. Many people join meetups not looking to be activists, but just to be aware of what is happening. There is nothing, realistically, you can do to change them. Some organizers have kicked them out, but that's just silliness.
I think you have better luck when you try to use people how they are willing to be employed. You won't get everyone pacing the streets. We have a number of things that don't require people to travel or to canvas, and these are vital support functions (such as making handouts) where we get members who would otherwise probably do nothing to help.
It's an imperfect solution, but it is the best we had.
These are all great ideas.
I can't stress enough the importance of serving good food at events, so that people want to come back. I skimp and save on lots of things, but food isn't one of them. :) Despite being in Florida, where we should know better, we've also found it important for someone to bring drinks to events.
JMR
Which Meetup do you belong?
I'd like to look at your Meetup page.
My Group
Since you asked, here is the information on my group. I am the Organizer of the Pittsburgh and Western Pennsylvania Ron Paul 2008 Meetup Group. You can also learn more about what we have been doing by visiting our website.
I should tell you that you won't be able to get quite as much from our site alone as you hear here because many things are done offline. That said, if you want ideas, I certainly have no problem with people joining to follow along.
Also, I agree that good food is absolutely essential. You can compromise many things, but your diet should never be one of them! The one thing I can tell you is when we get together, I think the key to our success is the beer is always in bottles, never cans. ;)
THANK YOU abstrusezincate
I have a really busy schedule and was not able to respond yesterday. THANK YOU for the information on your Meetup. You have 1 person signed up for your next event. What's with that?
Also yesterday, our Town Hall Meeting was about Healthcare and the organizers are all for SB480/H.R.676 (Conyers) So I got up, wearing my Ron Paul tee shirt from Eureka Meetup Group, went before the camera and MADE A STAND for Dr. Paul's H.R.3075, which created excitment, so much excitement the organizers surrounded me during the meeting, the audience was telling them to be quite (I was being quite, seated, a lady) and I held my ground, passed out flyers as I had prepared, and at the end of the meeting, the panel was agreeing with me on several of my issues, and I made a HUGE dent in H.R. 676 supporters, by having the GUTS to stand in a room of socialists and clueless. I did get several rounds of applause from my short but pointed speach because I did my homework, and the guest speakers, refeered to what I had said, actually backing me on a few issues. I would like to encourage Meetup groups to keep their eyes open for these kinds of opportunities.
That said, The orginal Meetup group I organized, I closed, for several good reasons. Without getting into that now, I did encourage my sister to Organize a Meetup Group in Reno, which had a Meetup Group, and from what I understand, like many Meetup groups, are Nannied by the GOP corporation and thus a TURN OFF to the Independents and Liberals who are TURNED ON to Dr. Pauls'a message, but way turned OFF by the GOP corporation control of the Meetup groups. This happened in Reno. The original group has flatlined, My sisters, group, which I have been helping, is blossoming with more members everyday, more people signing up for events than are listed in the Meetup and even more people showing up to events than listed. THAT is a successful Meetup. Check it out.
http://ronpaul.meetup.com...
High-Traffic Events
Most newspapers have weekend events posted in their Thursday edition.
Why not select one or two free, high-traffic weekend events (art walk, farmer's market, open mike night, any kind of free festival, etc.) and attend wearing your Ron Paul T-shirt? It might also be a great idea to take along some sort of marketing collateral like flyers or business cards.
targeted events and realism
The reason you see one or two people listed as being in attendance for the next Meetup event is because my assistants and I discovered the best way to promote events of opportunity, as we call them, is to post them to the group as Meetups, and then see if we can get a few people to commit.
For a larger event, you would see us drive out forty or fifty people, as we would need. However, the thing you have to remember is that it is less important how many people go out, as it is how well you use the people who support the cause.
Give me twenty people who can get the job done over two hundred any day.
But you don't have 20. You have 2
And while I agree with you that a small group of people can and indeed do accomplish much when a team, why not have more teams organized if you have the people? I find that if a Meetup is NOT FUN, or is closed, controlled, it loses the liberas and Independents. I think the KEY, when all is said and done is WAS IT FUN? IS IT FUN? If it's not fun, it's a job and it's best to be on your own and forget Meetup. Perhaps that would be a good blogg?
true
We actually have a few teams that like to work together. It works well in terms of personality and geography, as well. As for fun events, we do some pretty interesting things. I'd talk about them here, but we already skirt lines as is.
I will say there is inestimable value to having enjoyable social gatherings like poker nights.
But, you're right that you need something fun to keep those members going. We let them do what they like, within an area where the way they act actually can be an asset: like at colleges.
I've never attended, of course...
But I suspect and hope some Sam Adams flows. I think Sam light is one of the best beers ever, especially on draft instead of in bottles. :) Yum! Good beer!!
One thing we did here in Brevard is a member brought a whole bunch of weird and not so weird ingredients you'd use atop a pizza to an event, and then he ordered a few large cheese pizzas.
This way, very much like our somewhat-anarchic campaign, folks could bring ideas to customize their own slice of pizza, and others could make themselves a very different slice. Different ideas, different approaches, but all of us eating exactly what we want while others do, too. Presto! "Dr. Paul pizza!" Please, everyone, steal this idea if you've got a good local pizza-place!! :)
JMR