HQ Needs To Change Its Advertising.
Posted January 4th, 2008 by louisnatale
output
I feel strongly that one of the reasons that we are not doing better, is that the advertisements that the official campaign puts out reinforce the notion that we are a second tier candidacy. Even if they have the right content (I think they don't) no one can argue that they are well produced. Production is everything in advertising. We all know what good TV ads look like, everyone in America is an expert on TV ads. If a new company ran the ads we've been running nationally it would be disastrous for them. Why are we any different? Personally I think that the Jeremiah Black ads are the best TV ready ads we have. You can view them at www.operationbroadcastfre... My suggestion is that, very quickly, the campaign fund more of his ads and switch everything running to the four ads that have already been produced. Think of it as a national campaign like the very successful Apple Computer ads. Ron Paul has the money to fund this thanks to his supporters, its time to start using that money to its best advantage.
If you agree with this please post a response. I live close to HQ in Arlington Va and I will print them all off every day, take them down to HQ and give to someone in charge until they listen to us or come with a better alternative.
Thank You.
Go Ron Go!
******* Update #1 **************************
Please keep in mind that this will be printed and given to HQ Daily. Lets keep this one thread for endorsements of these Advertisements specifically or a general change of policy.
******* Update #2 ***************************
I went by and dropped off a print out of your posts. Thanks for your input. The guy I talked to said he would look into it. Post more and I'll drop them off again tomorrow.
******* Thanks ********************************
Bookmark/Search this post with:
BUMP
..
Keep Doing This Particular One // Actually Two Things To Report
Vote RON PAUL 2008
______________
I have XM radio in my car // I spend a lot of time in my car -- you probably can say the same.
I've heard (a couple of times) RON PAUL for president advertisements on my XM (I listen to the oldies music alot) -- and although XM claims it has little advertisements, the ones they do have always catch my interest. Advertisements don't get lost among the many in this regard. It's great hearing them support RON PAUL. Keep doing that, folks.
And here's something else // I was on a stretch of highway leading out of Washington, DC last week headed for rural Virginia. The road was a nice interstate drive soon taking me out to the open countryside // and suddenly THERE alongside the road, attached to this bit of fence (those fences are everywhere it seems) was a banner promoting RON PAUL for president. It was great seeing that, like an old friend was there to keep me company. Let's do lots more of that, keeping in mind the importance of strategic placement of banners.
I am starting to become encouraged..
Hopefully people are catching on that the Ads,other than face to face time,are the most powerful way to reach people.
Letter writing is effective,but most people want to be educated by the TV,as they are tired from working their 2 jobs,slave wages,unruly taxes,etc...
Something humorous is good,but shock value is god as well,such as historical footage of the great depression,people in soup lines.
I hope that these ideas and a system of voting for the most effective ads,to bring to HQ is one of the most active threads in this forum.....
Louis: another thread for you to please drop off at HQ
This guy hits the nail on the head!
http://www.dailypaul.com/...
Louis: thanks for being willing to go by HQ. DId you get the feeling they really would look into it, or that you were getting the brush off?
May I suggest that if they don't have some specific feedback for you such as "thanks, we appreciate it - keep it up - we really care what the grassroots thinks" etc. that you let us know? This will allow us to ascertain how we the grassroots should respond.
Again, thanks so much.
They were very receptive.
I went in to offer to help out in any way I could. They welcomed the help and had me fill out an info sheet and application. At the end of my "interview" I handed the guy the fifteen pages of posts you all made with my original post on top, and told him to take a look at that and please drop it on the desk of the advertising person. He told me that he was not familiar with the ads and that he would check it out and pass it on. I think I'm going in there at about two to help out answering emails so if you guys have more to say please do so today and Ill take it in.
Do it!
F-in air the ad and win!
http://jdortch.com/DMG/RP...
(quicktime)
Im a Mac / Im a PC type ad Example
If you havent seen these type of ads I suggest taking at a look at
http://www.apple.com/geta...
The similarities here are many.
RP has a better/Stronger but more complex message
Macs are a better/more stable
Macs are in the minority (8%)
RP is at about 8%
These adds get the complex message out in a simple fashion and are effective. Moreover they go viral very quick and make people laugh, while still drawing the contrasts.
I spent 5 mintues to write up an example below - its just an example. I wish I could produce a 30 second clip to show you all how powerful this concept is but I dont have the skills. So please first watch the apple ads at http://www.apple.com/geta... and then read the example below imagining a ron paul and mccain type having this discussion.
Senior looking guy(RP): "Hi, Im Ron Paul"
Another even more senior looking guy(JM): "Hi Im John McCain"
Senior looking guy (RP): "John, we have our disagreements but do you really want to see Americans in Iraq for another 100 years?"
(JM): "As long as it takes to get the job done - it could be a million years"
(RP): "But John, they have been fighting there for 100's of years, why dont we let them take care of their own problems?"
(JM): "Well Ron, you said it yourself, they cannot resolve their differences, and besides we need to protect our oil"
(RP): "Its not our oil John - besides its gone from $27/barrel to $100/barrel since we got involved - and we've spent $1T in the process... we could have invested that in finding alternative sources of energy"
(JM): "You dont understand, the Surge IS working"
(RP): "Not only has the cost of oil gone up 5 fold, but the dollar has dropped 30% in the same time. This strategy is not working, we need to bring the troops home NOW
(JM):"Never in a Million Years Ron, never in a million years"
We could create 30-50 of these ads, 1-2 per state to draw contrast between rp and the riffraff candidates. We could even do one showing RP and the MSM..
CAN YOU IMAGINE THE POSSIBILITIES
an idea
I'm not sure about the "I'm ron paul" "I'm john McCain" dynamic. But I think the idea of doing a "I'm a neo-conservative" and "I'm a real conservative" dynamic could be good. I actually wrote about 5 of these already, but never filmed them because I thought the idea was already spoofed out. But, I could film them next week, if there's a demand for it, and people agree to chip in for them.
Check out my other Ron Paul commercials at:
www.operationbroadcastfre...
- jeremiah black
Ads Need to be More Visually Educational
In my opinion, we have an educational problem: Dr. Paul needs more than bullet-point-level commentary to explain his non-mainstream ideas to voters.
Most people learn visually.
Is it possible to create some elementary visuals (graphs, charts, flow diagrams) that could be displayed in the background of a setting showing two people talking, so we can properly explain how this country got where it is and what the solution is; one for each major issue (economy, war, etc.) And, bring the message down to the level where the man-on-the-street is affected.
For example:
Ethanol uses food to produce fuel, creating food shortages, higher gas prices (including for meat & milk, because many cows are corn-fed) -- yet ethanol does little or nothing to reduce oil consumption or greenhouse gases.
Bush and Congress set up huge financial incentives for ethanol, rich mega-farmers and investors are benefitting while the poor face dramatic price increases for food.
BTW, I believe the major issue of 2008 will be: "it's the economy, stupid!"
ditto
bump
Where's the beef?
Someone from HQ tell me why you are not buying and using ELiberty's TV ads?
Why are TV ads NOT running in my state of Arizona, a Super Tuesday State.
You NEED TO GET BUSY!
Treg
This ad
This ad is excellent!! I'd like to see it expanded into a full minute. Go for it. It speaks to ALL generations. The graph really grabbed me.
Do it!
Here it is!!!! Just out!!!! eLiberty to the rescue
http://jdortch.com/DMG/RP...
To the point
Great video that is to the point with real people speaking. AAAAA
Yes, but their website...
...still says "Under construction". And like others have mentioned on various threads there is no place to donate to airing this, yet.
www.saveourgeneration.com
I tried emailing eLiberty several days ago via his email at YouTube but no response yet.
There was a rumor that he was consulting with lawyers over legality stuff so maybe that is what's holding up getting his website up.
Anybody know how to get in contact with him???
Advertising
Don't forget about small town rural papers. I own one and can use help, not with new releases, but advertising.
In Missouri all can be reached with a phone call to Missouri Press Services, I am sure other state have the same network lined up.
One paper per county and all the rural communities can be reached.
Locally owned and operated,
Hi rockpaul
Are you saying that we can submit an advertisement to all Missouri rural newspapers with one ad?
Could you flesh this point out a bit. I'm confused.
re[love]ution,
Dennis
HQ ads or what can/needs to be improved
From the entrance polls data found at http://election.cbsnews.c...
When did you finally decide whom to support in tonight's caucus?
.............................................................rp
Just today ................ 2% 29% 1% 17% 13% 18% 19%
In the last 3 days....... 3% 23% 0% 23% 7% 28% 15%
Sometime last week.....2% 28% 1% 14% 7% 24% 24%
In the last month .......3% 44% 0% 10% 7% 23% 11%
Before that ...............6% 30% 0% 10% 15% 29% 10%
This strikes me as to where we should be doing better.
From last month to the last 3 days Ron Paul was only at 7% for getting the votes! Every other candidate who means anything got much better results in the 20+% region for the month, week and days just before the vote.
Why is this? We need to fix this. If it's Ad's or door to door or speeches we need to find out what the others did to get results and then apply that to the Ron Paul campaign. Why were the others able to get votes at the last minute? They must be doing something we are not doing.....??? What???
Best regards,
John Gannon
Stop whining, stop voting, and buy an ad!!
Whining is a sign of powerlessness. Ours is an empowering movement. Voting is a sign of one-size-fits-all collectivism. We have a marketplace here.
HQ is going to choose the ads that it likes. But we have a decentralized, entrepreneurial, grassroots movement. If your tastes don't coincide with HQ's (and mine certainly don't), then you choose the ad that you like, and you put your money down on it. No need to whine to your boss that "they're" doing it all wrong. You da boss! No need for some "vote". You vote with your dollars.
There are several types of ads that you can invest your money in. Can someone please help me fill in this table:
You can place any YouTube videos you want on your own CDs for about $0.25 per DVD. You can buy pre-burned DVDs from:
(For this topic, I'm eaving out other ads such as print ads, mailing letters, letters to the editor, brochures, pamphlets, bumper stickers, etc.)
Please help me fill out this list? Thanks!
re[love]ution,
Dennis
Add to DVD's to contribute to:
http://www.ronpauldvdbomb...
Their DVD is very powerful because it has the top U.S. accountant, David Walker, giving his no nonsense prediction of economic disaster if we don't change govt. spending on Medicare, etc.
I have been in touch with them and they plan to make it even better soon.
They have a "chip in" box.
Thank you. Yes, the first DVD noted there is Ron PaulDVD Bomb
I'll relabel it so it is clearer,
Are there any other DVDs and/or advetisements?
re[love]ution,
Dennis
Whoever came up with the Mac
Whoever came up with the Mac vs PC idea is a genius. I can see it now:
Friendly looking guy (or girl) representing Paul: "Hi, I'm Ron Paul, and I want to listen to the American people and end the war in Iraq."
Sinister looking Levin-esque guy (I just find him evil looking, especially during Senate hearings, the way he looks down his nose at people), representing Candidate X: "Blah blah, neocon war hawk blather. Sneer, sneer."
It would be perfect. America would eat it up. They could make one for every issue, and have Candidate X represent specific opponents. It would allow Paul's campaign to point out their flaws without being nasty.
----------
The opposite of freedom is slavery; if I am 99% free, then I am part slave, which is like being "a little bit pregnant." Freedom versus slavery is a zero-sum game.
mac/pc ads
I actually wrote about 5 of these mac/pc type ads already, but never filmed them because I thought the idea was already spoofed out. But, I could film them next week, if there's a demand for it, and people agree to chip in for them.
Check out my other Ron Paul commercials at:
www.operationbroadcastfre...
- jeremiah black
Thanks - I really belive this idea will catch on
and go viral very quickly. The key points to remember are
1.) Time is of the essense - other campaigns will copy very quickly
2.) These have to be done professionally - they must not look cheap. No web cam ads - real stuff like JB ads
3.) The official campaign cannot endorse these (copyright issues with apple?)
4,) We can do this for each state, bringing up the issues relevant that state
5.) We can put all the sate ads on a US map so people can get to it quickly
Trust me, if we do this right, border on satire while bring up the issues, IT WILL BE HUGE.
If you like the idea please help support it. I've spoken with the folks at operationbroadcastfreedom and they would consider it if we funded it.
Hire the GoDaddy Girl
then again, it might distract from the message..
louisnatale, love the idea - heres how we take it a step further
Why not do a "Im Ron paul, and Im McCain", (Romney, Huckabee) ad just like the apple ads? People love those ads, MSM would glom on, it would be entertaining, and we could easily and clearly discuss issues and differences between candidates. We could even do this for each state (that mattered). I think we would get a lot of press too.
See the ads at http://www.apple.com/geta...
and think of RP and McCain/Huchakke/JulieAnne (:) in the spoofs.
We could do this completely as grass roots. They would go viral if done semi professionally.
Where's the Ron Paul
I agree Ads need to be funny and satirical, T&A doesn't hurt either.
How about an Ad with a Little Old Lady flipping thru News channels (CNN ABC CBS FOX) all reporting on everyone but Ron Paul. She calmly says "Where is Ron Paul" each time she changes the channel. Every time Ron Paul isn't mentioned she says "Where is Ron Paul" getting progressively angry till she yells "Where The Hell is Ron Paul".
The site of a Little Old Lady waving her cane at the TV set, yelling "Where The Hell is Ron Paul" would be funny. A where's the beef moment.
In subsequent videos she could be seen comparing Meetup group numbers, Google trends, donation trends, and others of Ron Paul and other candidates with her Hot Voluptuous Great Grand Daughter/s.
Sweet little old lady with attitude and her voluptuous Great Grand Daughter/s. I would watch those video.
Anyone out there with a video camera and basic video editing skills? Rest homes are full of bored Little Old Ladies, strip clubs are a plenty with Hot Voluptuous Young Ladies. Could be done with little or no out of pocket money. Sign up a few more supporters for Ron while you're at it.
Who wants to see boring political Ads, not me...
I love
your idea :)
Hahahah
I also like that same Apple :vs: PC type of
presentation. The opportunity for satire here is vast. Shades of H.L. Mencken.
Bill Dumas
Does anyone know if it is Bill Dumas of Hollywood that is producing all the RP TV commercials? If this is the person doing it, maybe someone should contact him directly, offering some constructive criticism and assistance. Would that be a good plan? Comments welcome. . . .
I don't know
... who it is, but whoever (except for eLIB3RTY who did one commercial) is doing them doesn't "get it" on a fundamental level and should be canned.
If it were me I'd hire eLIB3RTY, Aravoth and GhoeberX to do an ad each, keep them on a budget but give them the help that they need, and then run the ads that work. Then hire them to do more. And more ... Those guys are all talented and they all "get" the Ron Paul r3VOLution on a fundamental and emotional level. Good money could be spent on someone knowlegable in copyright law (as needed, not full time) to provide advice to the directors, enabling them to negotiate legal issues and use existing footage / music. A lot of money could be saved by having three different guys working at once and sharing resources. They also need someone with the campaign to act in the capacity of an ad-department, probably full time (need not be expensive, just someone responsible with a brain who wouldn't be trying to direct anything), to coordinate and take care of logistics. This need not cost a lot of money, nor do they need to hire a bunch of actors etc. to make good ads. They just need to put people in charge who know what they are doing, and tap into the proven talent of people who do what they do well. Otherwise, they are throwing all that money they spend on the air-waves down the drain. I produce records for a living, I've worked on films and even some commercials (30 years in the business), I know a little about what I'm talking about. I have no idea who is handling all this at the moment or how, but it's not working - it appears to me like well-meaning amateurs paying good money for more amateurs to wind up with un-inspiring amateurish work.
2 cents
Ad for Income Tax is needed
MALE VOICE OVER
What if April 15 was just like any other day
Our income tax is not only unconstitutional it's also not needed to fund many functions provide by through state taxes like schools and roads
Lets end the federal governments hold on our pocketbooks and get back to the small government that our founding fathers envisioned
Vote for real change in this election. Vote for Ron Paul
I'm Ron Paul and i approve this message
----------------------------
neither suggestion is perfect but i came up with it in 2 minutes...so you'll have to forgive me. bottom line is that the ads need to speak to what the people see as Rons' weaknesses. Right now they're touting his strengths but not nearly with enough effect. Having said that they dont have far to go...
PULL UP YOUR SOCKS TEAM...its a fight!
-----------------DO YOU REALLY WANT RON TO WIN------------------
Ron needs more than just money. Send this strategy to mail@ronpaul2008.com and also to press@ronpaul2008.com if these ideas make sense to you
www.dailypaul.com/node/14...
Income Tax Ad-- FABULOUS!
The Public does not get it at all!!!
They think we seriously need it to fund our government. Didn't Freedom to Facism have a PERFECT piece we could ask permission to use??
Income Tax-- What the heck??? Why do we have it ??? It's mostly ILLIGAL and WE DON'T NEED IT!!! Not 100% Sure??? You decide...
Then list all the taxes we pay...
Then at the end ... a clip of Ron Paul saying he wants to get rid of the IRS, the fed, etc... Vote Ron Paul 2008.
agree 100% this is why I'm moving to NH (no income or sales tax)
Ron Paul 2008
Of the 4 new Ads the Military Ad is the strongest
Ron Pauls new ad agency is MUCH better. He'll be fine with the current ads but he needs to address two things that EVERYONE sticks on
NO INCOME TAX
WAR IN IRQ
Without a clear explanation that makes sense to people they will not vote for him no matter what.
These are easily explained. Here's how I'd do the Iraq ad
------------
Voice Over guy from military Ad
In 4 years the war in Iraq has cost our country thousands of lives and over 1 trillion dollars.
We borrow 3 billion dollars every day to pay for this war, even though no weapons were found and no connectino to Al Qaeda
"Some of the republican hopefuls see us at war in Iraq for 100 years"
But who is supposed to pay for it?
[IMAGE OF A LITTLE GIRL OR BOY]
Vote for the real voice of change. Vote for the man that the troops support
Ron Paul for president
I'm Ron Paul and I approve this message
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tres tres simple...
send that to head office.
-----------------DO YOU REALLY WANT RON TO WIN------------------
Ron needs more than just money. Send this strategy to mail@ronpaul2008.com and also to press@ronpaul2008.com if these ideas make sense to you
www.dailypaul.com/node/14...
With respects, I prefer
the eLiberty piece at: http://www.youtube.com/wa...
because it engages the issues of peace (the war) and crippling debt and the future of our children and it does so in a very simple yet powerful way. The mix of fear and hope is very good.
Sure no problem with preferences but I dont think we've got it
The GOP paranoid dont care about peace so saying it doesnt matter. What they care about is how will Ron Paul keep Al Qaeda from attacking us here.
On second read my ad didnt address it either. Ultimately the ads have to say why he's not batty in 30 seconds.
What needs to be there is a direct quote from the 911 commission showing that Osama's loosely knit network attacked America because we are setting up shop there
It needs to say that Ron Paul supported getting Osama bin Laden and he plans on getting into office and getting the job done.
GOPers love that kinda tough talk....
Some call it pandering..I call it winning.
-----------------DO YOU REALLY WANT RON TO WIN------------------
Ron needs more than just money. Send this strategy to mail@ronpaul2008.com and also to press@ronpaul2008.com if these ideas make sense to you
www.dailypaul.com/node/14...
Personal opinion
I think a "peace" message is more powerful than a "no war" message.
I interpreted the eLiberty spot
as just such a call for peace, as one of the themes that it weaves into the presentation. I'd be interested in hearing about your interpretation and reaction to seeing it.
I agree
with the original poster. Aravoth, GhoeberX, and eLIB3RTY all have made superb pieces, everyone agrees that these youtube promotional pieces capture the essence of the Ron Paul r3VOLution - their talent should be tapped. The official adds don't, I don't much like any of them, and it wouldn't surprise me if they aren't very effective.
Also, I understand that Dr. Paul, being the humble man that he is, isn't fond of using images of himself and prefers to focus on the message. That (not using clips from speeches etc.) is a mistake too IMO, and everyone in the entertainment biz knows that producing yourself is always unwise.
If Ron Paul is to have a shot at this, something needs to change ASAP. IMHO.
definately agree
these guys should do a commercial,a 60 second tv commercial.
lets moneybomb to pay for it!
After having see the eLiberty
spot, referenced earlier by jeff34761, I would have to agree that pieces with such power and emotional impact could wield far more power than the more simple sound-bites that have been used in the past. I would like to see some changes in lighting to the eLiberty piece, but the message and the background music are so much more powerful, as well as engaging the issues of useless foreign wars, crippling debt and the bleak future that awaits those who support Ron Paul's opponents. Just the right mixture of fear and hope. Somebody should get kudos for that one. I am reminded of LBJ's use of fear in his campaign against Goldwater.
I don't think this is about faith in the campaign
this is about getting the doc elected.
I agree with your post that JBlack's ads are superior to any political advertising I have seen.
The traditional ads don't do much for me and look and sound like all the other commercials from the other guys.
Perhaps standing out with an ad that makes an emotional connection with the viewer is not "how it is done."
If the commercial touches a Ron Paul supporter, perhaps, it doesn't touch a person whom is undecided.
I feel strongly that if you did a focus group, JBlack's ads would fare far better than the traditional ads.
Are all of us wrong?
Being responsive to supporter input is not the job of the campaign. Their job is to win. Pick the best ads and use the money we gave them to run them.
If the traditionals win then run them, if JBlack's wins run them.
We want it more than they do so we are always trying harder to make it better.
T
obama
uses 60 sec adds and uses very inspiring music behind them.Sort of like rons youtubes.
This is the way to go as the music sucks you in and then you actually have time to explain something during a commercial.
30 second ads are a waste of money.
TIME IS NOW(60 sec spot)
Use mcains stupid 100 year war in it as well,ask the question how are we going to pay for it??
use
him singing bomb iran as well
Ron is on alex jones now!!!
Ron is on Alex jones now!
oh great
out of all the radio stations that WANT to interview Dr. Paul, why does he keep going on Alex Jones. All that does is hurt his campaign.
Time to Get Rough!
As much as the Doctor is a nice man...we are not in nice times...It's time to GET ROUGH and TOUGH!..That a goon like McCain can say we can stay in Iraq a hundred years(with all the cost and blood) is OUTRAGEOUS!It's time for a tv and radio campaign to start naming names and kissing ASS!.....
why is there ads from other cannidates on ron paul forums
Give me Liberty or Give me death