A Glorious Disaster: Barry Goldwater's Presidential Campaign and the Origins of the Conservative Movement
This is a great book for all of us to learn from. Goldwater's Campaign discusses all of the things they did wrong in blowing the campaign for Goldwater.
They did however realize that out of the camapign a movement was born that ushered in Reagan.
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And you don't have to consider Reagan
the ultimate hero and champion of all your personal political ideals to take a lesson from what Goldwater started. The lesson is that long term, though never as sexy as short term, is always as valuable, even moreso.
-JP
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